Keep pace with digital innovations

Zi Wang, Wenfeng Tu, Yi Yang
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Abstract

At the beginning of 2024, the artificial intelligence company OpenAI introduced Sora, an innovative artificial intelligence digital product, marking a new milestone in digital technology. In this digital era, our Editorial Office is concerned with how to harness the innovations in scientific communication and translate them into potential advantages for scientific journals to support the development of Malignancy Spectrum (MSP). MSP boasts significant strengths in timely publication, academic credibility, professional focus, and international engagement. Presently, new digital formats continue to emerge, infusing scientific communication with renewed vigor. These advancements have the potential to greatly enhance the influence of MSP in the scientific communication landscape.

Scientific communication is a broad concept that arises from the interaction between science and society, encompassing the dissemination of scientific information, popularization of scientific knowledge, advocacy for scientific methods, and cultivation of scientific culture. Scientific journals serve as a crucial social link for addressing scientific issues: they represent one of the primary channels for scientific communication, conveying the latest research findings and theories. Moreover, scientific journals play a pivotal role in maintaining the integrity and reliability of scientific communication methodologies. They also serve as essential conduits for disseminating scientific knowledge and improving scientific literacy between the academic community and the general public. The principles and guidelines of scientific communication are deeply rooted in the operational practices of scientific journals. The advancement of scientific journals contributes to the evolution of scientific communication principles, highlighting an intimate interconnection between the two. Therefore, innovation in scientific communication guides the evolution of scientific journals, while the digitization of scientific communication introduces new dynamics in their development.

With the rapid advancement of digital technology, the modes of scientific communication have evolved from traditional text and images to encompass multimedia and virtual technologies, thereby altering the delivery of scientific content. For instance, the progression of digital technology has introduced multimedia formats such as videos, audio, and animations, alongside virtual digital technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR). Artificial intelligence products such as ChatGPT and Sora facilitate diverse forms of scientific communication. This diversification not only offers novel tools and platforms for scientific communication but also significantly amplifies audience engagement, enabling immersive interaction. For instance, users can utilize Sora to construct digital environments, experience intricate scientific phenomena firsthand via VR technology, visualize abstract scientific concepts in the real world through AR technology, and explore the intersection of science and daily life through MR technology. The integration and utilization of these technologies render the presentation of scientific content more dynamic and captivating, thereby facilitating the dissemination of scientific knowledge. Given the ongoing development of digital technology, future innovations in scientific communication will likely prioritize multisensory experiences, fostering the emergence of new communication paradigms and supporting the dissemination of complex scientific issues. These are things that we focus on during our work.

The advancement of digital technology has diversified and enhanced the efficiency of sharing and exchanging scientific information.

Meanwhile, the emergence of social media and social networking platforms based on digital technologies has expanded the scope of scientific communication to reach a diverse user base, including not only professional researchers but also general public. Therefore, with the help of multimedia and artificial intelligence, we can introduce a series of character stories related to cancer and science to inspire readers to conduct research.

The development of digital technology has changed the way that scientific information is communicated, bringing about significant changes from the material basis to the principles, methods, and tools of communication, forming the foundation of innovation in scientific communication. Our Editorial Office closely monitors developments in this field, and we also hope to see more authors not only submit their manuscripts but also consider disseminating their findings more widely.

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