MNE innovation in the pursuit of SDGs in emerging markets

IF 4.8 3区管理学 Q1 BUSINESS

International Marketing Review Pub Date : 2024-05-30 DOI:10.1108/imr-02-2023-0037

Sara Melén Hånell, Veronika Tarnovskaya, Daniel Tolstoy

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引用次数: 0

Abstract

Purpose

The purpose of this study is to examine how different innovation efforts can support multinational enterprises’ (MNEs’) pursuits of sustainable development goals (SDGs) in emerging markets and under what circumstances they are applied.

Design/methodology/approach

The article comprises in-depth case studies on two high-profile Swedish MNEs: a telecom firm and a fast-fashion firm, with data collected both at the headquarter-level and local-market level.

Findings

The study shows that MNEs pursue a selection of prioritized SDGs in emerging markets. To overcome challenges related to attaining these goals, we find that MNEs engage in innovation efforts at different levels of commitment. In some instances, they engage in operational innovation aimed at relieving symptoms of sustainability misconduct and ensuring compliance. In other instances, they engage in systemic innovation efforts, which involve the actual market structures underlying sustainability problems.

Originality/value

MNEs are increasingly incorporating the United Nations SDGs into their innovation strategies. The study contributes to international business research on MNEs’ roles in realizing the SDGs by conceptualizing and discussing two pertinent approaches to innovation.

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在新兴市场实现可持续发展目标过程中的跨国企业创新

本研究旨在探讨不同的创新努力如何支持跨国企业（MNEs）在新兴市场追求可持续发展目标（SDGs），以及在何种情况下采用这些创新努力。研究结果本研究表明，跨国企业在新兴市场追求某些优先的可持续发展目标。为了克服与实现这些目标相关的挑战，我们发现跨国企业在不同的承诺层面进行创新。在某些情况下，它们参与运营创新，旨在缓解可持续发展不当行为的症状并确保合规。在另一些情况下，它们则进行系统性创新，涉及可持续发展问题背后的实际市场结构。原创性/价值跨国企业正越来越多地将联合国可持续发展目标纳入其创新战略。本研究通过构思和讨论两种相关的创新方法，为有关跨国企业在实现可持续发展目标中的作用的国际商业研究做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Marketing Review BUSINESS-

CiteScore

8.70

自引率

12.00%

发文量

期刊介绍： International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge. IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape what we think we know within in the international marketing field. IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical. At IMR, we aim to be a journal that recognizes great papers and great research ideas, and works hard with authors to nurture those ideas through to publication. We aim to be a journal that is proactive in developing the research agenda in international marketing, by identifying critical research issues, and promoting research within those areas. Finally, IMR is a journal that is comfortable exploring, and that fosters the exploration of, the interfaces and overlaps between international marketing and other business disciplines. Where no interfaces or overlaps exist, IMR will be a journal that is ready to create them. IMR’s definition of international marketing is purposefully broad and includes, although is not restricted to: -International market entry decisions and relationships; -Export marketing and supply chain issues; -International retailing; -International channel management; -Consumer ethnocentrism, country and product image and origin effects; -Cultural considerations in international marketing; -International marketing strategy; -Aspects of international marketing management such as international branding, advertising and new product development.