A meta-analysis of antecedents and consequences of green trust

IF 2.7 Q2 BUSINESS
Sumedha Chauhan, Sandeep Goyal
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引用次数: 0

Abstract

Purpose

Increasing demand for goods and services strains environmental sustainability, driving interest in green products. Trust in these products is vital for adoption. Scholars have examined factors affecting green trust, but a comprehensive framework involving cognitive and affective factors as antecedents and behavioral outcomes as consequences is lacking. This study aims to address this gap and introduces cultural and socio-demographic variables as moderators.

Design/methodology/approach

The study consolidates the outcomes of 79 empirical publications on green trust and conducts a meta-analysis.

Findings

All the cognitive and affective factors and behavioral outcomes are significantly associated with green trust. The moderator analysis provides many valuable insights as it highlights the context dependency of various relationships of green trust.

Research limitations/implications

Using an extensive literature review, this study introduces an integrated framework that clarifies the antecedents and consequences of green trust. This work enriches the existing body of knowledge by investigating the influence of cultural and socio-demographic factors as moderators on these relationships, offering significant insights into the realm of green trust.

Practical implications

This research yields valuable guidance for providers of green products/services, shedding light on the factors that foster trust in their offerings and emphasizing the importance of customized strategies that take into account cultural and socio-demographic variables.

Originality/value

This is an original study that contributes to the green trust literature.

绿色信任的前因后果荟萃分析
目的对商品和服务日益增长的需求要求环境的可持续发展,从而推动了人们对绿色产品的兴趣。对这些产品的信任对于产品的采用至关重要。学者们对影响绿色信任的因素进行了研究,但缺乏一个将认知和情感因素作为前因、行为结果作为后果的综合框架。本研究旨在填补这一空白,并引入文化和社会人口变量作为调节因素。研究结果所有认知和情感因素以及行为结果都与绿色信任有显著关联。主持人分析提供了许多有价值的见解,因为它强调了绿色信任各种关系的背景依赖性。研究局限/意义通过广泛的文献综述,本研究引入了一个综合框架,阐明了绿色信任的前因后果。这项研究为绿色产品/服务提供商提供了宝贵的指导,揭示了促进对其产品信任的因素,并强调了考虑到文化和社会人口变量的定制化战略的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Journal of Consumer Marketing
Journal of Consumer Marketing Business, Management and Accounting-Business and International Management
CiteScore
5.00
自引率
7.10%
发文量
68
期刊介绍: ■Consumer behaviour ■Customer policy and service ■Practical case studies to illustrate concepts ■The latest thinking and research in marketing planning ■The marketing of services worldwide
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