Determinants of Consumers’ Intention to Use Mobile Banking in Malaysia: The Moderating Role of Education

Q3 Economics, Econometrics and Finance
Johan Ariff Jafri, Syajarul Imna Mohd Amin, Aisyah Humairak Abdul Rahman, Shifa Mohd Nor, K. Fachrudin
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引用次数: 0

Abstract

Despite its plausible proliferation, Fintech entails increasing cybersecurity and trust issues. Thus, education is vital in moderating factors related to technology acceptance in using Fintech. This research aims to investigate the factors that influence Malaysian consumers to utilise mobile banking services. It integrates the UTAUT (Unified Theory of Acceptance and Use of Technology) model with perceived security and trust and uses education as a moderator. It used the convenience and quota sampling technique, with 399 responses collected through a survey. PLS-SEM analysis discovered that social influence and performance expectancy positively impacted the willingness of individuals to adopt mobile banking. Meanwhile, effort expectancy, system quality, trust, and perceived security are insignificant. Education moderates the relationship between intention and one factor (social influence). This research enlightens banks and policymakers in understanding consumer behaviour in promoting Fintech applications in banking.
马来西亚消费者使用移动银行意向的决定因素:教育的调节作用
尽管金融科技的扩散貌似有理,但其带来的网络安全和信任问题也越来越多。因此,教育对于调节金融科技使用中的技术接受度相关因素至关重要。本研究旨在调查影响马来西亚消费者使用手机银行服务的因素。它将UTAUT(技术接受与使用统一理论)模型与感知安全和信任相结合,并将教育作为调节因素。研究采用了便利和配额抽样技术,通过调查收集了 399 份回复。PLS-SEM分析发现,社会影响和绩效预期对个人采用手机银行的意愿有积极影响。同时,努力期望、系统质量、信任和感知安全性不显著。教育调节了意向与一个因素(社会影响)之间的关系。这项研究有助于银行和政策制定者了解消费者行为,从而促进金融科技在银行业的应用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Malaysian Journal of Consumer and Family Economics
Malaysian Journal of Consumer and Family Economics Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)
CiteScore
1.10
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0.00%
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