Digital Minimalism as a Leading Limitation of Media Communications in the Heyday of Digital Culture

Abstract

Digitalization today affects almost all spheres of human activity, including business and personal communications. At the same time, individuals increasingly use restrictions on the media presence of their and others in the space online. Such restrictions can be expressed in the form of a “ digital diet ” as a partial restriction on online communications and media consumption; in the form of “ digital detox ” as a temporary rejection of digital life, as well as in the form of “ media asceticism ” as a conscious withdrawal into an offline environment. Our paper defines digital minimalism in business and personal communications as the dissemination of digital etiquette, certain behavioural practices in the media environment, as well as new digital terminology, which generally sets the prospects for regulating media consumption and the further development of digital culture. The results highlight the value of live communication as social capital that opposes the development and spread of digital relationships.