All the city’s a stage: Greenpeace, #VWDarkside, and the popular appeals of urban climate activism

IF 2.7 Q1 COMMUNICATION

Public Relations Inquiry Pub Date : 2024-05-30 DOI:10.1177/2046147x241256516

Derek Moscato

{"title":"All the city’s a stage: Greenpeace, #VWDarkside, and the popular appeals of urban climate activism","authors":"Derek Moscato","doi":"10.1177/2046147x241256516","DOIUrl":null,"url":null,"abstract":"Through the lens of Kenneth Burke’s dramatistic pentad, this study examines the role of the city as a consequential forum for environmental activists—providing efficient and dynamic platforms of expression and contestation and opportunities for public communication outreach. Building on the view of urbanist Jane Jacobs that cities only reach their democratic potential when they are inclusive, responsive, and created by all, the metropolis is explored in terms of both its viability and untapped potential for activist communicators. This study also builds upon previous research asserting the city as both a site of continuous transformation and communication conduit for social change. In this context, cities provide a key platform for public communication practitioners and audiences, as well as for exploring environmental advocacy as a socio-cultural practice. Such a platform also aligns with the argument for the role of public relations as a vehicle for relationship cultivation, organizational participation in public life, and democratic dialogue. This study ultimately establishes a popular environmental dramatism that forges the geography of public relations to material and symbolic ecological change.","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"28 1","pages":""},"PeriodicalIF":2.7000,"publicationDate":"2024-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Inquiry","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/2046147x241256516","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 0

Abstract

Through the lens of Kenneth Burke’s dramatistic pentad, this study examines the role of the city as a consequential forum for environmental activists—providing efficient and dynamic platforms of expression and contestation and opportunities for public communication outreach. Building on the view of urbanist Jane Jacobs that cities only reach their democratic potential when they are inclusive, responsive, and created by all, the metropolis is explored in terms of both its viability and untapped potential for activist communicators. This study also builds upon previous research asserting the city as both a site of continuous transformation and communication conduit for social change. In this context, cities provide a key platform for public communication practitioners and audiences, as well as for exploring environmental advocacy as a socio-cultural practice. Such a platform also aligns with the argument for the role of public relations as a vehicle for relationship cultivation, organizational participation in public life, and democratic dialogue. This study ultimately establishes a popular environmental dramatism that forges the geography of public relations to material and symbolic ecological change.

查看原文本刊更多论文

全城皆舞台：绿色和平组织、#VWDarkside 和城市气候行动主义的大众诉求

本研究通过肯尼斯-伯克（Kenneth Burke）的 "戏剧五部曲"（dramatistic pentad）的视角，探讨了城市作为环保活动家的重要论坛所发挥的作用--它为表达和争论提供了高效、动态的平台，也为公共传播推广提供了机会。城市主义者简-雅各布斯（Jane Jacobs）认为，只有当城市具有包容性、顺应民意并由所有人共同创造时，城市才能发挥其民主潜力，本研究正是基于这一观点，从城市的可行性和尚未开发的潜力两方面对积极传播者进行了探讨。本研究还以先前的研究为基础，将城市视为不断变革的场所和社会变革的传播渠道。在此背景下，城市为公共传播从业者和受众提供了一个重要平台，也为探索环境宣传这一社会文化实践提供了一个重要平台。这一平台也与公共关系作为关系培养、组织参与公共生活和民主对话的载体的论点相吻合。这项研究最终建立了一种流行的环境戏剧，将公共关系地理学应用于物质和象征性的生态变化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.