Political discourse and semiotics

IF 0.2 4区 社会学 0 HUMANITIES, MULTIDISCIPLINARY
Betül Çanakpınar, Murat Kalelioğlu, Veli Doğan Günay
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引用次数: 0

Abstract

In recent years, semiotics has put “life” at the center of the subject of study. There is the desire to be successful in the lifestyle and the desire to convey the right knowledge to the recipient or the correct use of practices in life. A semiotic theory developed by Jacques Fontanille recently showed that strategy can also be used in semiotic analysis. So, the way of life that Fontanille talks about is not just strategy. The process we call “lifestyle” has an order from small to large: There are basic signs, texts, objects, actants, practices, action phases, strategies, and finally lifestyle. In this study, we question the function of strategy, but generally of productive pursuit, in the analysis of political discourses. In our study, we reveal the approach of semiotics to political discourses that concern the whole world and discuss whether they are valid in every society. We emphasize political semiotics, which is used to understand the general structure of political discourses, and show the general functioning of political discourses with Greimas’ Actantial Model. We conclude that politicians can influence target audiences by using various methods and discourse strategies.
政治话语与符号学
近年来,符号学将 "生活 "置于研究对象的中心。生活中既有成功的渴望,也有向接受者传递正确知识或正确使用生活实践的渴望。雅克-方塔尼耶(Jacques Fontanille)最近提出的一种符号学理论表明,策略也可以用于符号学分析。因此,方塔尼耶所说的生活方式不仅仅是策略。我们称之为 "生活方式 "的过程有一个从小到大的顺序:有基本符号、文本、对象、行动者、实践、行动阶段、策略,最后才是生活方式。在本研究中,我们质疑政治话语分析中的战略功能,但一般而言是生产性追求的功能。在我们的研究中,我们揭示了符号学处理涉及全世界的政治话语的方法,并讨论了它们是否在每个社会都有效。我们强调政治符号学,用它来理解政治话语的一般结构,并用格雷马斯的行动模型来展示政治话语的一般功能。我们的结论是,政治家可以通过使用各种方法和话语策略来影响目标受众。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Chinese Semiotic Studies
Chinese Semiotic Studies HUMANITIES, MULTIDISCIPLINARY-
CiteScore
0.60
自引率
0.00%
发文量
36
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