Jan Karem Höhne, Konstantin Gavras, Joshua Claassen
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引用次数: 0
Abstract
The smartphone increase in web surveys, coupled with technological developments, provides novel opportunities for measuring attitudes. For example, smartphones allow the collection of voice instead of text answers by using the built-in microphone. This may facilitate answering questions with open answer formats resulting in richer information and higher data quality. So far, there is only a little body of research investigating voice and text answers to open questions. In this study, we therefore compare the linguistic and content characteristics of voice and text answers to open questions on sensitive topics. For this purpose, we ran an experiment in a smartphone survey ( N = 1001) and randomly assigned respondents to an answer format condition (text or voice). The findings indicate that voice answers have a higher number of words and a higher number of topics than their text counterparts. We find no differences regarding sentiments (or extremity of answers). Our study provides new insights into the linguistic and content characteristics of voice and text answers. Furthermore, it helps to evaluate the usefulness and usability of voice answers for future smartphone surveys.
期刊介绍:
Unique Scope Social Science Computer Review is an interdisciplinary journal covering social science instructional and research applications of computing, as well as societal impacts of informational technology. Topics included: artificial intelligence, business, computational social science theory, computer-assisted survey research, computer-based qualitative analysis, computer simulation, economic modeling, electronic modeling, electronic publishing, geographic information systems, instrumentation and research tools, public administration, social impacts of computing and telecommunications, software evaluation, world-wide web resources for social scientists. Interdisciplinary Nature Because the Uses and impacts of computing are interdisciplinary, so is Social Science Computer Review. The journal is of direct relevance to scholars and scientists in a wide variety of disciplines. In its pages you''ll find work in the following areas: sociology, anthropology, political science, economics, psychology, computer literacy, computer applications, and methodology.