Consumer behaviour under dual quality of products: Does testing reveal what consumers experience?

IF 1.7 Q3 MANAGEMENT

IIMB Management Review Pub Date : 2024-06-01 DOI:10.1016/j.iimb.2024.05.001

Lucia Bartková, Lenka Veselovská

引用次数: 0

Abstract

The main aim of this paper is to explore the relationship between the nature of products tested to reveal dual quality and customers’ experiences, and for individual organisations to arrive at important guidelines for future solutions to the problem. The data used in this study were provided by the first nationwide survey conducted on a sample of 987 consumers throughout the Slovak Republic. Based on the experiences and opinions of consumers, recommendations were formulated for brand owners offering products with dual quality. Knowing the opinions of consumers will allow companies to adapt their offerings to the market.

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双重产品质量下的消费者行为：测试能否揭示消费者的体验？

本文的主要目的是探讨为揭示双重质量而进行测试的产品的性质与客户体验之间的关系，并为各个组织今后解决这一问题提供重要指导。本研究使用的数据来自首次全国性调查，调查对象是斯洛伐克共和国的 987 名消费者。根据消费者的经验和意见，为提供双重质量产品的品牌所有者提出了建议。了解消费者的意见将有助于企业调整其产品以适应市场。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

IIMB Management Review MANAGEMENT-

CiteScore

3.20

自引率

5.90%

发文量

审稿时长

68 days

期刊介绍： IIMB Management Review (IMR) is a quarterly journal brought out by the Indian Institute of Management Bangalore. Addressed to management practitioners, researchers and academics, IMR aims to engage rigorously with practices, concepts and ideas in the field of management, with an emphasis on providing managerial insights, in a reader friendly format. To this end IMR invites manuscripts that provide novel managerial insights in any of the core business functions. The manuscript should be rigorous, that is, the findings should be supported by either empirical data or a well-justified theoretical model, and well written. While these two requirements are necessary for acceptance, they do not guarantee acceptance. The sole criterion for publication is contribution to the extant management literature.Although all manuscripts are welcome, our special emphasis is on papers that focus on emerging economies throughout the world. Such papers may either improve our understanding of markets in such economies through novel analyses or build models by taking into account the special characteristics of such economies to provide guidance to managers.