India’s G20 Presidency and Impact on Indian Tourism, Travel and Hospitality Business

Abstract

It has been called Bharat’s G20 moment and how, the nation is using the opportunity to boost tourism and its vibrant culture.  Milestones in any business are necessary, as they usher in a turning point.  The push and pull factors of India, has ensured, not only inbound tourism, but galvanized domestic tourism on account of the facilities and opportunities and yes, the pride of every citizen to see his/her own country.  If Covid-19 was a milestone with the learnings that it provided, G20 too has helped evoke the tourism, travel, and hospitality (TTH) business to reach the $1 trillion mark by 2047; when the nation celebrates its 100 years of existence as an independent nation. It was a moment of pride when Prime Minister Narendra Modi, leading the Indian delegation took over the G20 Presidency in 2022 from Indonesia and it was official that from 1st December 2022 to 30th November 2023.  It was envisaged that a total of 215 G20 meetings would be conducted across 55 locations and tourism would have a total of four meetings.  Three of the official meetings under the tourism track led by India’s G20 Sherpa, Mr. Amitabh Kant would be held at: Gujarat (Rann of Kutch), West Bengal (Siliguri) and Jammu and Kashmir (Srinagar).  The fourth Ministerial Level tourism meeting of G20 leaders was organized in Goa where a multitude of decisions were taken on various domains that will impact the TTH businesses and yes, most importantly environmental. The research paper focuses on what that TTH stakeholders feel about the G20 meetings in India and how it would impact the Travel and Tourism scenario, both inbound tourism (IBT), outbound tourism (OBT) and domestic.