Implementation of User Experience Design Approach in Web Based E-Commerce for the Agricultural Sector

Abstract

The technological advancements of the past have transformed various sectors, including information, education, and commerce. Many utilized the internet to enhance business and trade efficiency. Pantai Gading Village was a significant contributor to agricultural production. Its residents traditionally sold agricultural products locally, resulting in a narrow market scope. Consequently, a web-based E-commerce platform was developed using the User Experience Design Process to aid farmers and expand the market for agricultural products in the village.  E-commerce facilitated cost reduction for companies, consumers, and management while enhancing service quality and speed. Through this platform, farmers could promote and sell their products online, overcoming the limitations of the local market and enhancing the village's global visibility. User Experience Design (UXD) improved user satisfaction with products through enhanced usability, accessibility, and satisfaction in interactions. This approach yielded designs that were neat, simple, intuitive, flexible, and appealing, providing users with a unique experience and differentiating products or services from competitors. The author of this study employed the Research and Development (R&D) methodology and the Waterfall development method. The system developed incorporated user experience design processes derived from questionnaire results. Users expressed the need for features such as live chat for each product, shipping options, displaying reviews, and offering Cash on Delivery payment method. This system facilitated and streamlined the marketing of agricultural products, thus boosting sales in Pantai Gading Village.