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Native advertising on mobile applications: using eye tracking to investigate the effects of advertising format, user motivation, and advertising disclosure on advertising effects

IF 2.1 2区 文学 Q2 COMMUNICATION
Chinese Journal of Communication Pub Date : 2024-05-20 DOI:10.1080/17544750.2024.2354703
Guoquan Ye, Xin Guan, L. Hudders
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移动应用程序上的原生广告：利用眼动追踪研究广告形式、用户动机和广告披露对广告效果的影响
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来源期刊
Chinese Journal of Communication
Chinese Journal of Communication COMMUNICATION-
CiteScore
4.70
自引率
3.70%
发文量
38
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