Analyzing User Satisfaction of a Study Abroad Guidance Company Website Using the Customer Satisfaction Index (CSI) Method

JURNAL TEKNIK INFORMATIKA Pub Date : 2024-05-20 DOI:10.15408/jti.v17i1.34612

Fajrian Nispi, Ana Kurniawati, Lily Wulandari

{"title":"Analyzing User Satisfaction of a Study Abroad Guidance Company Website Using the Customer Satisfaction Index (CSI) Method","authors":"Fajrian Nispi, Ana Kurniawati, Lily Wulandari","doi":"10.15408/jti.v17i1.34612","DOIUrl":null,"url":null,"abstract":"XYZ is an education technology company dedicated to assisting Indonesian students in gaining acceptance to universities worldwide through full scholarship, partial, or self-funding. Until 2024, XYZ has a thousand alumni accepted in 46 countries and many universities worldwide. One of the marketing trackers that XYZ has is the website. With this website, the company will deliver the service to customers and receive user feedback to run and improve their services. The measurement of user satisfaction level can be used to improve the quality of service in digital media. The method used in this study to measure user satisfaction level is the Customer Satisfaction Index (CSI), which evaluates satisfaction across five (5) dimensions: usability, information quality, assurance, reliability, and data accessibility. This method's result shows a value of 83.64%, which means the XYZ website performance is in the \"Very Satisfied\" category. These findings suggest that XYZ Company's website is highly effective and has a \"Very Satisfied\" result category in meeting user needs, paving the way for continued success in their mission to assist Indonesian students in pursuing global education opportunities","PeriodicalId":506287,"journal":{"name":"JURNAL TEKNIK INFORMATIKA","volume":"15 5","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"JURNAL TEKNIK INFORMATIKA","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15408/jti.v17i1.34612","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

XYZ is an education technology company dedicated to assisting Indonesian students in gaining acceptance to universities worldwide through full scholarship, partial, or self-funding. Until 2024, XYZ has a thousand alumni accepted in 46 countries and many universities worldwide. One of the marketing trackers that XYZ has is the website. With this website, the company will deliver the service to customers and receive user feedback to run and improve their services. The measurement of user satisfaction level can be used to improve the quality of service in digital media. The method used in this study to measure user satisfaction level is the Customer Satisfaction Index (CSI), which evaluates satisfaction across five (5) dimensions: usability, information quality, assurance, reliability, and data accessibility. This method's result shows a value of 83.64%, which means the XYZ website performance is in the "Very Satisfied" category. These findings suggest that XYZ Company's website is highly effective and has a "Very Satisfied" result category in meeting user needs, paving the way for continued success in their mission to assist Indonesian students in pursuing global education opportunities

查看原文本刊更多论文

用客户满意度指数（CSI）法分析留学指导公司网站的用户满意度

XYZ 是一家教育技术公司，致力于帮助印尼学生通过全额奖学金、部分奖学金或自费方式被世界各国大学录取。截至 2024 年，XYZ 已有上千名校友被 46 个国家和世界各地的许多大学录取。网站是 XYZ 的营销跟踪器之一。通过该网站，公司将向客户提供服务，并接收用户反馈，以运行和改进服务。对用户满意度的测量可用于提高数字媒体的服务质量。本研究采用的用户满意度测量方法是客户满意度指数（CSI），该指数从五个方面对用户满意度进行评估：可用性、信息质量、保证、可靠性和数据可访问性。该方法的结果显示，满意度为 83.64%，这意味着 XYZ 网站的表现属于 "非常满意 "类别。这些结果表明，XYZ 公司的网站在满足用户需求方面非常有效，结果类别为 "非常满意"，这为其继续成功完成协助印尼学生寻求全球教育机会的使命铺平了道路。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

JURNAL TEKNIK INFORMATIKA

自引率

0.00%

发文量