{"title":"How repeated exposure to persuasive messaging shapes message responses over time: a longitudinal experiment","authors":"Chris Skurka, David M. Keating","doi":"10.1093/hcr/hqae008","DOIUrl":null,"url":null,"abstract":"\n Repeated exposure theories have articulated several processes that explain how message repetition shapes persuasion over time, yet these processes are often studied in isolation. Moreover, repeated exposure theories have largely failed to specify the temporal trajectories of negative message responses over time. Integrating theorizing on repeated exposure, psychological reactance, and message fatigue, we conducted a mixed-design experiment (N = 1,416 total observations), varying the amount of daily exposure audiences had to campaign advertisements about distracted driving over nearly 2 weeks. Exposure to these messages (compared to control messages) led to greater message elaboration and reactance but not fatigue or attitudes. We found no evidence that these message reactions shifted linearly, logarithmically, or quadratically over time, with the exception that anger increased linearly with subsequent exposures. These findings suggest constraints on predictions made by repeated exposure frameworks, and post hoc analyses underscore the need to distinguish fatigue’s two dimensions conceptually and operationally.","PeriodicalId":51377,"journal":{"name":"Human Communication Research","volume":null,"pages":null},"PeriodicalIF":4.4000,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Human Communication Research","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1093/hcr/hqae008","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Repeated exposure theories have articulated several processes that explain how message repetition shapes persuasion over time, yet these processes are often studied in isolation. Moreover, repeated exposure theories have largely failed to specify the temporal trajectories of negative message responses over time. Integrating theorizing on repeated exposure, psychological reactance, and message fatigue, we conducted a mixed-design experiment (N = 1,416 total observations), varying the amount of daily exposure audiences had to campaign advertisements about distracted driving over nearly 2 weeks. Exposure to these messages (compared to control messages) led to greater message elaboration and reactance but not fatigue or attitudes. We found no evidence that these message reactions shifted linearly, logarithmically, or quadratically over time, with the exception that anger increased linearly with subsequent exposures. These findings suggest constraints on predictions made by repeated exposure frameworks, and post hoc analyses underscore the need to distinguish fatigue’s two dimensions conceptually and operationally.
期刊介绍:
Human Communication Research is one of the official journals of the prestigious International Communication Association and concentrates on presenting the best empirical work in the area of human communication. It is a top-ranked communication studies journal and one of the top ten journals in the field of human communication. Major topic areas for the journal include language and social interaction, nonverbal communication, interpersonal communication, organizational communication and new technologies, mass communication, health communication, intercultural communication, and developmental issues in communication.