Enhancing brand equity in popular culture tourism: testing the role of fandom in a serial mediation model

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2024-05-23 DOI:10.1080/10941665.2024.2351123

Liangwei Qiu, SunHa Yeo, Xiangping Li, Jeong-Nam Kim

引用次数: 0

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增强流行文化旅游中的品牌资产：检验迷信在系列中介模型中的作用

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.