A STUDY ON BRAND PREFERENCE OF MOBILE PHONES IN SELECTED CITIES OF KARNATAKA

Srinivas H N
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Abstract

The purpose of this research is to examine the complexities of customer choices in the mobile phone industry in Karnataka, with a specific emphasis on certain towns within the state. The comprehension of brand preference has significant importance for mobile phone makers and marketers, since it exerts a direct impact on customer choices and buying behaviours. Moreover, with the implementation of this study in certain urban areas, our objective is to unveil potential regional disparities and intricacies in consumer conduct and inclinations. These findings might provide significant perspectives for the development of focused marketing tactics. The elements that affect consumers brand preferences regarding mobile phone brands in few select locations of Karnataka were determined in this study.
卡纳塔克邦部分城市移动电话品牌偏好研究
本研究旨在探讨卡纳塔克邦移动电话行业客户选择的复杂性,重点是该邦的某些城镇。对品牌偏好的理解对手机制造商和营销人员具有重要意义,因为它直接影响到客户的选择和购买行为。此外,通过在某些城市地区开展这项研究,我们的目标是揭示消费者行为和倾向中潜在的地区差异和复杂性。这些发现可能会为制定有针对性的营销策略提供重要的视角。本研究确定了在卡纳塔克邦几个选定地区影响消费者对手机品牌偏好的因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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