Innovation strategy, digital transformation and competitive advantage of manufacturing enterprises: evidence from China

Fang Xue, Yunqing Tan, Sajid Anwar
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Abstract

PurposeThis study aims to integrate the concepts of digital transformation, innovation strategy, and competitive advantage, into a novel research model in an effort to identify a more competitive path for digital transformation within manufacturing enterprises.Design/methodology/approachThe research model was tested through multivariate hierarchical regression analyses, and Hayes’ PROCESS for SPSS, utilizing survey data collected from 183 manufacturing enterprises in China.FindingsThe results indicate that, in comparison to research and development (R&D) and production, digital transformation in service and organizational activities exert a more significant impact on competitive advantage. Conversely, digital transformation in sales does not exhibit a significant impact on competitive advantage. Furthermore, in contrast to exploratory innovation and ambidexterity, exploitative innovation has a more pronounced influence on digital transformation. Additionally, digital transformation has been confirmed as a mediator in the relationship between innovation strategy and competitive advantage.Originality/valueThese findings expand our comprehension of digital transformation as an evolving process and shed light on the relationship between digital transformation and competitive advantage across various value-creating activities. This research serves as a valuable resource for decision-makers in selecting the most suitable path for digital transformation and configuring innovative resources.
制造业企业的创新战略、数字化转型和竞争优势:来自中国的证据
目的本研究旨在将数字化转型、创新战略和竞争优势的概念整合到一个新的研究模型中,从而为制造企业的数字化转型找出一条更具竞争力的路径。研究结果研究结果表明,与研发(R&D)和生产相比,服务和组织活动的数字化转型对竞争优势的影响更为显著。相反,销售领域的数字化转型对竞争优势的影响并不显著。此外,与探索性创新和灵活性相比,探索性创新对数字化转型的影响更为明显。此外,数字化转型还被证实是创新战略与竞争优势之间关系的中介因素。 原创性/价值这些发现拓展了我们对数字化转型这一不断发展过程的理解,并阐明了数字化转型与各种价值创造活动的竞争优势之间的关系。这项研究为决策者选择最合适的数字化转型路径和配置创新资源提供了宝贵的资源。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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