{"title":"Institutional entrepreneurs' roles in the international market expansions: evidence from the ride-hailing platforms","authors":"Chee Wei Cheah, Vladimír Krajčík, Kian Yeik Koay","doi":"10.1007/s11365-024-00962-w","DOIUrl":null,"url":null,"abstract":"<p>Drawing on the institutional theory-legitimacy theoretical lens, we explore how culture shapes the ride-hailing service industry and how the ignorance of cultural-cognitive legitimacy impacts digital platforms’ survival and their foreign market exploration. We employed a qualitative case study method that involved 22 respondents from a multi-category of industry actors. The in-depth interview is supported by the vignette derived from secondary data. Findings reveal that international market exploration causes uncertainties due to the local consumption culture and consumers’ expectations. Thus, ride-hailing operators must consistently adapt to local culture while offering new services abroad. Additionally, we reveal two opposing directions of the legitimation process within the ride-hailing industry, which differ from the past literature. Our key message to service industry practitioners is to recognize that consumers are active agents in shaping the new market. Also, the importance of recognizing cultural heterogeneity in the East and West; and within Asia.</p>","PeriodicalId":48058,"journal":{"name":"International Entrepreneurship and Management Journal","volume":"45 1","pages":""},"PeriodicalIF":6.2000,"publicationDate":"2024-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Entrepreneurship and Management Journal","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s11365-024-00962-w","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Drawing on the institutional theory-legitimacy theoretical lens, we explore how culture shapes the ride-hailing service industry and how the ignorance of cultural-cognitive legitimacy impacts digital platforms’ survival and their foreign market exploration. We employed a qualitative case study method that involved 22 respondents from a multi-category of industry actors. The in-depth interview is supported by the vignette derived from secondary data. Findings reveal that international market exploration causes uncertainties due to the local consumption culture and consumers’ expectations. Thus, ride-hailing operators must consistently adapt to local culture while offering new services abroad. Additionally, we reveal two opposing directions of the legitimation process within the ride-hailing industry, which differ from the past literature. Our key message to service industry practitioners is to recognize that consumers are active agents in shaping the new market. Also, the importance of recognizing cultural heterogeneity in the East and West; and within Asia.
期刊介绍：
The International Entrepreneurship and Management Journal (IEMJ) publishes high quality manuscripts dealing with entrepreneurship, broadly defined, and the management of entrepreneurial organizations. The journal will expand the study of entrepreneurship and management by publishing innovative articles based on different perspectives using a variety of methodological approaches and showing the practical implications of the research for its readership. IEMJ is unique; providing a multi-disciplinary forum for researchers, scholars, consultants, entrepreneurs, businessmen, managers and practitioners in the field of entrepreneurship. The journal covers the relationship between management and entrepreneurship including both conceptual and empirical papers, leading to an improvement in the understanding of international entrepreneurial perspectives of the organisations concerned. Entrepreneurial studies are important in creating new economic activity that in turn increases innovation, employment, economic wealth and growth. The journal focuses on the diverse and complex characteristics of entrepreneurship in SMEs and large companies in local, regional, national or international markets that lead to competitiveness in the face of the effects of globalization. Though preference will be given to manuscripts that are international in scope, papers focused on domestic contexts and issues are welcome also, in order to facilitate the sharing of knowledge and potential generalizability of findings worldwide. IEMJ will publish original papers which contribute to the advancement of the field of entrepreneurship and the interface between management and entrepreneurship, as well as articles on business corporate strategy and government economic policy. On occasions, the journal will also feature case studies of successful firms or other cases having important practical implications. The journal places great emphasis on the quality of the papers it publishes. Submission of a paper will imply that it contains original unpublished work and is not being submitted for publication elsewhere. Officially cited as: Int Entrep Manag J
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