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Consumer perceived green brand innovativeness and green word-of-mouth intention: the moderating role of green knowledge

Total Quality Management & Business Excellence Pub Date : 2024-05-05 DOI:10.1080/14783363.2024.2345895
Jialin Lin, Yubo Huang, Mengyao Li
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消费者感知的绿色品牌创新性与绿色口碑意向：绿色知识的调节作用
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Total Quality Management & Business Excellence
Total Quality Management & Business Excellence
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