Oversharing the super safe stuff: “Privacy-washing” in Apple iPhone and Google Pixel commercials

Q2 Computer Science

First Monday Pub Date : 2024-05-07 DOI:10.5210/fm.v29i5.13321

Angela M. Cirucci

引用次数: 0

Abstract

Inspired by the ever-evolving concerns surrounding data privacy, this study analyzes Apple’s and Google’s ads for their iPhone and Android devices, respectively, as well as each company’s privacy policies. Findings via critical discourse analysis reveal that the ads conflate privacy with security, relying on powerful imageries that depict the phones as safes from which data cannot travel. These depictions, however, do not align with the policies that provide separate sections for privacy and security. With these findings in mind, I propose a widespread adoption of “privacy-washing” to promote a newfound literacy of granular data types.

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过度分享超级安全的东西"苹果 iPhone 和谷歌 Pixel 广告中的 "隐私清洗

受围绕数据隐私不断变化的担忧的启发，本研究分析了苹果和谷歌分别为其 iPhone 和安卓设备所做的广告，以及两家公司的隐私政策。通过批判性话语分析得出的结论显示，这些广告将隐私与安全混为一谈，依赖于强大的意象，将手机描绘成数据无法外泄的保险箱。然而，这些描述与为隐私和安全提供单独章节的政策并不一致。考虑到这些发现，我建议广泛采用 "隐私清洗 "来促进对细粒度数据类型的新认识。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

First Monday Computer Science-Computer Networks and Communications

CiteScore

2.20

自引率

0.00%

发文量

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