Measuring the Mediated Imagined Interaction Hypothesis: Scale Development

Abstract

Expanding the Mediated Imagined Interaction Hypothesis, this article contributes the development of a scale to test the theoretical construct. Interweaving imagined interactions and media, the mediated imagined interaction hypothesis examines how media impacts how people imagine their real life conversations and interactions with others. The multiphase scale development and testing process for the Mediated Imagined Interaction Scale are presented in this article. Further explorations for application of this scale are discussed.