The Impact of E-Marketing on Consumer Satisfaction during Pandemic Time

Abstract

During the pandemic, E-marketing was of great importance to enterprises in general. Digitized enterprises or enterprises that have been digitized during the pandemic have managed to develop their work processes without stalling in their development. At the time when everything stopped working, the companies that had already digitized processes within their companies were managing to cope with the situation that had gripped the whole world. The approach of enterprises in the time of the pandemic has greatly influenced the perception and importance of the digitalization of enterprises in the daily work processes. Communication, process management, and employee management have been a key factor in not stalling processes, ie in maintaining the health of employees of those enterprises. As a result of the COVID-19 crisis, the majority of business executives have ordered their organizations to digitize at least a portion of their operations to safeguard workers and cater to clients who are experiencing limited mobility. We have all watched what is undoubtedly going to go down in history as the widespread adoption of digital access to services and remote work, even though many doubters have not recognized this as a viable prospect. Online ordering and delivery have become the primary business of grocery businesses. In many nations, the emphasis in schools is entirely on online education. Plans for "online" supply chains and factories are being actively developed by manufacturers. Although in some regions the masses have started to reopen and businesses are opening, many businesses are still considering digitalization and further development of their internal processes as a priority. Customer satisfaction is one of the greatest assets of any business, including e-business in today's competitive environment. Several factors can help e-businesses to build a base for their customers. It undoubtedly includes service and customer satisfaction which can be the determinants of success.