The Influence of Tourism Infrastructure and Online Promotion Of Tourist Visit Intention

S. Sufa, Dewi Setiawati, Muhammad Nur Afiat, Syamsu Rijal
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Abstract

This research investigates the influence of tourism infrastructure and online promotion on tourist visit intention, with tourist satisfaction as an intervening variable, focusing on the Island of Bali. A quantitative approach using a cross-sectional survey design was employed, gathering data from 110 tourists. The results revealed significant positive relationships between tourist infrastructure and visit intention, online promotion and visit intention, as well as tourist infrastructure and satisfaction. The mediation analysis confirmed the mediating role of tourist satisfaction. These findings highlight the interconnectedness of infrastructure, digital marketing strategies, and visitor satisfaction in shaping tourist behavior and destination experiences. The study underscores the importance of a holistic approach to destination management that integrates infrastructure development, effective online promotion, and a focus on enhancing visitor satisfaction for sustainable tourism growth.
旅游基础设施和在线推广对游客访问意向的影响
本研究以巴厘岛为中心,以游客满意度为干预变量,调查旅游基础设施和在线推广对游客访问意向的影响。研究采用了横截面调查的定量方法,收集了 110 名游客的数据。结果显示,旅游基础设施与访问意向、在线推广与访问意向以及旅游基础设施与满意度之间存在明显的正相关关系。中介分析证实了游客满意度的中介作用。这些研究结果凸显了基础设施、数字营销战略和游客满意度在塑造游客行为和目的地体验方面的相互关联性。这项研究强调了采用综合方法进行目的地管理的重要性,这种方法将基础设施建设、有效的在线推广以及提高游客满意度作为重点,从而实现旅游业的可持续增长。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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