Analysis of Marketing Mix Implementation on Purchasing Decisions for Skintific Skincare Products (Survey of the Community in Jabodetabek)

Muhammad Aria Wahyudi, Sri Mulyono
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Abstract

This research investigates the impact of marketing mix implementation on purchasing decisions for Skintific Skincare Products among consumers in the Jabodetabek region. A quantitative research design was employed, surveying 200 respondents to gather insights into consumer preferences, brand perceptions, pricing influences, and marketing mix synergies. Results indicate that product quality and competitive pricing emerged as significant determinants of consumer satisfaction, brand loyalty, and purchase intention. Furthermore, correlations between marketing mix elements such as product quality, pricing, distribution channels, and promotional activities underscored their collective influence on consumer behavior and brand positioning. The findings offer strategic recommendations for Skintific to enhance market performance, sustain competitive advantage, and drive long-term success in the skincare industry.
市场营销组合的实施对护肤品购买决策的影响分析(对 Jabodetabek 社区的调查)
本研究调查了营销组合的实施对贾博德塔贝克地区消费者购买 Skintific 护肤品决策的影响。研究采用了定量研究设计,对 200 名受访者进行了调查,以收集有关消费者偏好、品牌认知、定价影响和营销组合协同作用的信息。结果表明,产品质量和有竞争力的定价是消费者满意度、品牌忠诚度和购买意向的重要决定因素。此外,产品质量、定价、分销渠道和促销活动等营销组合要素之间的相关性也凸显了它们对消费者行为和品牌定位的共同影响。研究结果为 Skintific 提高市场表现、保持竞争优势以及在护肤品行业取得长期成功提供了战略建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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