Increasing Strategies Sales MSMES Product of XBAG Malang Digitally Through E-Commerce

B. Dharma, S. Sudarmiatin
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Abstract

The purpose of this study is to understand the digital marketing strategies used by the e-commerce project "XBAG MALANG" to increase its bag sales. This study was conducted using qualitative methods and a case study design. Information is collected through interviews, observations, and interviewing. The subjects are the owners and employees of the enterprise "XBAG MALANG". Research results show that "XBAG MALANG" adopts digital marketing strategies such as product optimization, marketing, and customer service. However, existing SEO optimization, product differentiation, cataloging, and customer service management strategies were not effective. The digital marketing strategy of "XBAG MALANG" still faces financial and manpower constraints. Therefore, it is recommended that XBAG MALANG improve human skills and understand digital marketing, adopt new technologies and analyze customer information to optimize strategies and increase product sales.  
通过电子商务以数字化方式提高 XBAG Malang 的 MSMES 产品销售战略
本研究的目的是了解电子商务项目 "XBAG MALANG "为提高箱包销售量而采用的数字营销策略。本研究采用定性方法和案例研究设计。通过访谈、观察和采访收集信息。研究对象是 "XBAG MALANG "企业的所有者和员工。研究结果表明,"XBAG MALANG "采用了产品优化、市场营销和客户服务等数字营销策略。然而,现有的搜索引擎优化、产品差异化、目录编制和客户服务管理策略效果不佳。XBAG MALANG "的数字营销战略仍然面临资金和人力方面的限制。因此,建议 "XBAG MALANG "提高人力技能,了解数字营销,采用新技术,分析客户信息,以优化策略,提高产品销量。
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