Assessing the market opportunities for pesticide-free vegetables in Bangladesh: consumers’ preferences and willingness to pay

Homayora Yeasmin, Mahmuda Rashid Rima, Md Abir Rahman, Kazi Moushumi Akter
{"title":"Assessing the market opportunities for pesticide-free vegetables in Bangladesh: consumers’ preferences and willingness to pay","authors":"Homayora Yeasmin, Mahmuda Rashid Rima, Md Abir Rahman, Kazi Moushumi Akter","doi":"10.3329/ralf.v11i1.73087","DOIUrl":null,"url":null,"abstract":"The excessive use of fertilizers and pesticides in agriculture poses threats to ecosystems and human health. To mitigate these risks, researchers have turned their attention to pesticide-free production methods. This study aimed to assess the market opportunities for pesticide-free vegetables (PFVs) through determining consumers’ preferences and willingness to pay (WTP), along with identifying factors influencing consumers' WTP decision in three major cities of the country, namely Dhaka, Khulna, and Mymensingh. Employing a multistage cluster sampling method, 150 samples were selected and data collection utilized the android-based app Kobo through direct interviews. The contingent valuation method (CVM) and double-bounded dichotomous choice model (DBDC) were used to estimate WTP and preferences while ordered logit model were employed to identify influencing factors. The findings indicated that over 90% of consumers in Mymensingh and over 92% in Dhaka and Khulna were willing to pay a premium for pesticide-free tomatoes and brinjal. Additionally, more than 18% and 19% of consumers expressed willingness to pay a 20% premium for brinjal and tomato, while over 39% were willing to pay for both a 10% premium. The study revealed that factors such as age, sex, education, household size, and income significantly influenced consumers’ WTP decisions, with age showing a negative correlation, while education and income were positively associated with interest in consuming pesticide-free vegetables. Overall, the study underscores the increasing demand for pesticide-free vegetables in urban areas, emphasizing the need for governments and stakeholders to develop supportive policies for sustainable market development.\nRes. Agric. Livest. Fish. Vol. 11, No. 1, April 2024: 69-77","PeriodicalId":20947,"journal":{"name":"Research in Agriculture Livestock and Fisheries","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Research in Agriculture Livestock and Fisheries","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3329/ralf.v11i1.73087","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

The excessive use of fertilizers and pesticides in agriculture poses threats to ecosystems and human health. To mitigate these risks, researchers have turned their attention to pesticide-free production methods. This study aimed to assess the market opportunities for pesticide-free vegetables (PFVs) through determining consumers’ preferences and willingness to pay (WTP), along with identifying factors influencing consumers' WTP decision in three major cities of the country, namely Dhaka, Khulna, and Mymensingh. Employing a multistage cluster sampling method, 150 samples were selected and data collection utilized the android-based app Kobo through direct interviews. The contingent valuation method (CVM) and double-bounded dichotomous choice model (DBDC) were used to estimate WTP and preferences while ordered logit model were employed to identify influencing factors. The findings indicated that over 90% of consumers in Mymensingh and over 92% in Dhaka and Khulna were willing to pay a premium for pesticide-free tomatoes and brinjal. Additionally, more than 18% and 19% of consumers expressed willingness to pay a 20% premium for brinjal and tomato, while over 39% were willing to pay for both a 10% premium. The study revealed that factors such as age, sex, education, household size, and income significantly influenced consumers’ WTP decisions, with age showing a negative correlation, while education and income were positively associated with interest in consuming pesticide-free vegetables. Overall, the study underscores the increasing demand for pesticide-free vegetables in urban areas, emphasizing the need for governments and stakeholders to develop supportive policies for sustainable market development. Res. Agric. Livest. Fish. Vol. 11, No. 1, April 2024: 69-77
评估孟加拉国无农药蔬菜的市场机遇:消费者的偏好和支付意愿
农业中化肥和杀虫剂的过度使用对生态系统和人类健康造成了威胁。为了降低这些风险,研究人员将注意力转向了无农药生产方式。本研究旨在通过确定消费者的偏好和支付意愿(WTP)来评估无农药蔬菜(PFVs)的市场机遇,同时确定影响消费者 WTP 决策的因素。采用多阶段聚类抽样法,选取了 150 个样本,并利用基于安卓的应用程序 Kobo 通过直接访谈收集数据。研究采用或然估价法(CVM)和双限二分选择模型(DBDC)估算 WTP 和偏好,并采用有序 Logit 模型确定影响因素。研究结果表明,迈门辛超过 90% 的消费者以及达卡和库尔纳超过 92% 的消费者愿意为无农药番茄和青花菜支付溢价。此外,超过 18% 和 19% 的消费者表示愿意为青江菜和西红柿支付 20% 的溢价,超过 39% 的消费者愿意为这两种蔬菜支付 10% 的溢价。研究显示,年龄、性别、教育程度、家庭规模和收入等因素对消费者的 WTP 决定有显著影响,其中年龄呈负相关,而教育程度和收入与消费无农药蔬菜的兴趣呈正相关。总之,这项研究强调了城市地区对无农药蔬菜日益增长的需求,强调政府和利益相关者需要为可持续的市场发展制定支持性政策。Res.Res. Agric.Fish.第 11 卷,第 1 期,2024 年 4 月:69-77
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
34
审稿时长
6 weeks
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信