{"title":"Cultural netizenship as platformization of popular culture in Nigeria","authors":"‘Gbenga Adeoba, James Yékú","doi":"10.1177/13678779241252997","DOIUrl":null,"url":null,"abstract":"The Instagram content of Nigerian digital creator Olalekan Olaleye illustrates how cultural netizenship stresses the centrality of platformization to the articulation of new genres of African popular representations. This article develops the argument by examining how platform aesthetics shape the trajectories and performative acts of cultural producers, something Olaleye's Nigerian context also modulates. By lingering on the digital and aesthetic labors of the cultural netizen, the article pinpoints the interactions between creative adaptations and social media texts. Olaleye's Instagram content demonstrates the way digital platforms have become integral to the production and circulation of popular forms and genres and the artistic responses everyday digital subjects make to institutions of the state.","PeriodicalId":47307,"journal":{"name":"International Journal of Cultural Studies","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Cultural Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13678779241252997","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
The Instagram content of Nigerian digital creator Olalekan Olaleye illustrates how cultural netizenship stresses the centrality of platformization to the articulation of new genres of African popular representations. This article develops the argument by examining how platform aesthetics shape the trajectories and performative acts of cultural producers, something Olaleye's Nigerian context also modulates. By lingering on the digital and aesthetic labors of the cultural netizen, the article pinpoints the interactions between creative adaptations and social media texts. Olaleye's Instagram content demonstrates the way digital platforms have become integral to the production and circulation of popular forms and genres and the artistic responses everyday digital subjects make to institutions of the state.
期刊介绍:
International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.