A Bibliometric Analysis on Artificial Intelligence in Marketing: Implications for Scholars and Managers

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2024-05-16 DOI:10.1080/15332861.2024.2350326

Khouloud Oueslati, Salma Ayari

引用次数: 0

查看原文本刊更多论文

人工智能在市场营销中的文献计量分析：对学者和管理者的启示

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.