Proactive and Collaborative Strategies to Boost Customer-Brand Engagement and Experience: A Complexity Theory Approach

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2024-05-09 DOI:10.1080/15332861.2024.2350324

Rıfgı Buğra Bağcı, Mertcan Taşçıoğlu

引用次数: 0

Abstract

The online grocery industry’s swift expansion and intense competition underscore the urgency to tackle sustainable business and cost issues while adapting to consumer trends requires higher prices ...

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提升客户品牌参与度和体验的主动协作战略：复杂性理论方法

在线食品杂货行业的迅速扩张和激烈竞争凸显了解决可持续业务和成本问题的紧迫性，同时要适应消费者要求提高价格的趋势 ...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.