Self-presentation and impression management: Understanding graphicon experience

IF 3.4 4区管理学 Q2 BUSINESS

Marketing Theory Pub Date : 2024-05-10 DOI:10.1177/14705931241253408

Hwanho Choi

引用次数: 0

Abstract

Prior studies suggest that the primary function of graphicons, such as emoji and stickers, is to enable more effective digital communication between individuals. In a digitally interactive environment, graphicons are an important means of expressing and exchanging sentiments, emotions, and thoughts. However, there is little understanding of the use of graphicons in the context of social and cultural conditions and their effect on impression management. Through analysis of in-depth interview data, the present study identifies three strategic applications of graphicons: social necessity, pursuit of social propriety, and expression of authentic self. Our findings suggest that individuals utilize various tools in the digital space to facilitate impression management. Graphicons are specifically used to convey relational meanings, and their usage is strongly related to social and cultural contexts and norms.

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自我展示和印象管理：了解图形图像体验

先前的研究表明，表情符号和贴纸等图形符号的主要功能是促进个人之间更有效的数字交流。在数字互动环境中，图形符号是表达和交流情感、情绪和思想的重要手段。然而，人们对图形符号在社会和文化环境中的使用及其对印象管理的影响了解甚少。本研究通过对深度访谈数据的分析，确定了图形符号的三种战略应用：社会需要、追求社会礼仪和表达真实自我。我们的研究结果表明，个人利用数字空间中的各种工具来促进印象管理。图形符号专门用于传达关系意义，其使用与社会文化背景和规范密切相关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Marketing Theory BUSINESS-

CiteScore

5.90

自引率

0.00%

发文量

期刊介绍： Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.