Let’s join forces: boundary resources as enablers of value co-creation in e-commerce ecosystems

IF 3.7 4区 管理学 Q2 BUSINESS
Tobias Wulfert, Gero Strobel, Hiep Hoang
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Abstract

Collaboration and value co-creation are important drivers of the continuous growth of e-commerce, which is expected to reach US $6.4 trillion in 2024 despite current global crises. Only a few transaction platforms currently dominate e-commerce (eg., Amazon, Walmart), but other participants are likely to join these platforms’ ecosystems. Third-party developers can provide extensions to these ecosystems to enhance the platforms’ functionality, but third-party developers’ role in e-commerce ecosystems’ success and generativity remains underexamined in academia. The present study scrutinizes the efficacy of boundary resources in attracting and managing third-party developers in e-commerce ecosystems. This investigation is predicated upon qualitative data gathered through interviews with 14 domain experts. The insights derived from these interviews have culminated in the formulation of seven design principles. These design principles are envisaged to serve as a guiding framework for owners of innovation and transaction platforms within the e-commerce sphere, facilitating the strategic deployment of boundary resources. It is anticipated that collaboration, value creation, and the overall generative capacity as well as the success of e-commerce ecosystems shall be considerably enhanced.

Abstract Image

让我们携手合作:边界资源是电子商务生态系统价值共创的促进因素
协作和价值共创是电子商务持续增长的重要推动力,尽管目前全球危机重重,但预计到 2024 年,电子商务规模将达到 6.4 万亿美元。目前,只有少数几个交易平台在电子商务中占据主导地位(如亚马逊、沃尔玛),但其他参与者很可能会加入这些平台的生态系统。第三方开发者可以为这些生态系统提供扩展功能,以增强平台的功能,但学术界对第三方开发者在电子商务生态系统的成功和生成中所起的作用仍缺乏研究。本研究探讨了电子商务生态系统中边界资源在吸引和管理第三方开发者方面的功效。本研究通过对 14 位领域专家的访谈收集定性数据。从这些访谈中获得的见解最终形成了七项设计原则。这些设计原则将作为电子商务领域创新和交易平台所有者的指导框架,促进边界资源的战略部署。预计电子商务生态系统的合作、价值创造、整体生成能力以及成功率都将大大提高。
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来源期刊
CiteScore
7.50
自引率
12.80%
发文量
99
期刊介绍: The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res
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