How information and communication technologies contribute to rural tourism resilience: evidence from China

IF 3.7 4区 管理学 Q2 BUSINESS
Zhen Zhong, Yiming Zhang, Jian Zhang, Mingming Su
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Abstract

Rural tourism plays an important role in advancing the rural economy but faces unexpected risks and challenges such as the deterioration of operational performance. Information and communications technologies (ICT) – such as digital payment platforms, online booking systems, social media marketing, and virtual reality tours – become pervasive in the tourism industry during the current digital era. However, little empirical evidence has been presented about how such technologies impact rural tourism and if rural tourism resilience gets enhanced with the support of ICT in China. This study addresses this research gap by analyzing a sample of 20,716 rural tourism operators from the Third National Agricultural Census of 2016 in Beijing, which is a major urban center in China with a substantial market for rural tourism products and services. With the aid of a treatment effect model (TEM), the research results show that ICT can be an effective way to promote the rural tourism industry through mitigating business difficulties and risks and therefore to enhance the resilience of rural tourism. Our study shows that ICT plays an important and positive role in promoting tourism sales externally and enhancing management internally. The heterogeneity of the operator’s organization type and human capital also makes a difference. The sample data robustly show that ICT can effectively alleviate “scale discrimination” and support “low education level bias”, which is conducive to small-scaled business households and has also increased the resilience of those operators who are at a disadvantaged position in the industry.

Abstract Image

信息和通信技术如何促进乡村旅游的恢复力:来自中国的证据
乡村旅游业在推动乡村经济发展方面发挥着重要作用,但也面临着意想不到的风险和挑战,如经营业绩下降。在当前的数字化时代,信息和通信技术(ICT)--如数字支付平台、在线预订系统、社交媒体营销和虚拟现实旅游--在旅游业中变得无处不在。然而,关于这些技术如何影响乡村旅游,以及在 ICT 的支持下中国乡村旅游的恢复力是否得到增强,却鲜有实证证据。本研究针对这一研究空白,分析了北京 2016 年第三次全国农业普查中的 20716 个乡村旅游经营者样本,北京是中国的主要城市中心,拥有巨大的乡村旅游产品和服务市场。借助处理效应模型(TEM),研究结果表明,信息和通信技术可以通过缓解经营困难和风险来有效促进乡村旅游业的发展,从而增强乡村旅游业的抗风险能力。我们的研究表明,信息和通信技术在对外促进旅游销售和对内加强管理方面发挥着重要的积极作用。经营者的组织类型和人力资本的异质性也会产生影响。样本数据有力地表明,ICT 可以有效缓解 "规模歧视",支持 "低教育水平偏差",有利于小规模经营户,也增强了那些在行业中处于弱势地位的经营者的抗风险能力。
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来源期刊
CiteScore
7.50
自引率
12.80%
发文量
99
期刊介绍: The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res
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