Ayse D. Lokmanoglu, Carol K. Winkler, Kareem El Damanhoury, Virginia Massignan, Esteban Villa-Turek, Keyu Alexander Chen
{"title":"The Economy and Public Diplomacy: An Analysis of RT's Economic Content and Context on Facebook","authors":"Ayse D. Lokmanoglu, Carol K. Winkler, Kareem El Damanhoury, Virginia Massignan, Esteban Villa-Turek, Keyu Alexander Chen","doi":"arxiv-2405.01798","DOIUrl":null,"url":null,"abstract":"With globalization's rise, economic interdependence's impacts have become a\nprominent factor affecting personal lives, as well as national and\ninternational dynamics. This study examines RT's public diplomacy efforts on\nits non-Russian Facebook accounts over the past five years to identify the\nprominence of economic topics across language accounts. Computational analysis,\nincluding word embeddings and statistical methods, investigates how offline\neconomic indicators, like currency values and oil prices, correspond to RT's\nonline economic content changes. The results demonstrate that RT uses message\nreinforcement associated economic topics as an audience targeting strategy and\ndifferentiates their use with changing currency and oil values.","PeriodicalId":501487,"journal":{"name":"arXiv - QuantFin - Economics","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"arXiv - QuantFin - Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/arxiv-2405.01798","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
With globalization's rise, economic interdependence's impacts have become a
prominent factor affecting personal lives, as well as national and
international dynamics. This study examines RT's public diplomacy efforts on
its non-Russian Facebook accounts over the past five years to identify the
prominence of economic topics across language accounts. Computational analysis,
including word embeddings and statistical methods, investigates how offline
economic indicators, like currency values and oil prices, correspond to RT's
online economic content changes. The results demonstrate that RT uses message
reinforcement associated economic topics as an audience targeting strategy and
differentiates their use with changing currency and oil values.