How compulsive and impulsive buying affect consumer emotional regulation. Is anxiety a differential element?

IF 4.2 Q2 BUSINESS
Gabriel Cachón-Rodríguez, Alicia Blanco-González, Camilo Prado-Román, Antonio Fernández-Portillo
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引用次数: 0

Abstract

Purpose

Academic literature calls for research on the impact of psychological states derived from mental illness on detrimental consumer behaviour. The purpose of this study is to assess the impact of anxiety on the consumer’s buying processes (compulsive and impulsive) and emotional regulation.

Design/methodology/approach

To carry out the statistical analysis, the data were obtained through an online survey (n = 726) of supermarket consumers. The treatment of the data was using partial least squares structural equation modelling (PLS-SEM).

Findings

The results obtained show that anxiety influences the generation of harmful behaviour, as it has a positive impact on compulsive and impulsive buying. In addition, compulsive and impulsive buying generate higher levels of consumers’ emotional regulation.

Originality/value

This study contributes to the management of anxiety as a priority element to reduce harmful behaviour. Therefore, it provides useful information for marketing managers and professionals in psychological and healthy consumer processes.

研究目的

學術文獻不斷呼籲研究人員和學者去探討來自精神病的心理狀態如何產生有害的消費者行為。本研究擬評定焦慮對消費者購買流程 (強迫性購物和衝動購物) 和情緒調節所產生的影響。

研究設計/方法/理念

為能進行統計分析,研究人員透過超級市場消費者的在線調查 (n = 726) 取得數據,繼而以結構方程 (PLS-SEM) 處理數據。

研究結果

研究結果顯示,焦慮會導致有害行為的產生,這是因為焦慮對強迫性購物和衝動購物均產生積極的影響; 而且,強迫性購物和衝動購物會產生較高水平的消費者情緒調節。

研究的原創性

本研究的貢獻在於把焦慮視為減少有害行為的優先元素而予以管理; 因此,本研究為市場經理以及於心理上的和健康的消費者進程的專業人員提供了有用的資料。

强迫性购买和冲动性购买如何影响消费者的情绪调节?焦虑是一个差异因素吗?
目的学术文献呼吁研究精神疾病导致的心理状态对有害消费行为的影响。本研究的目的是评估焦虑对消费者购买过程(强迫性和冲动性)和情绪调节的影响。为了进行统计分析,数据是通过对超市消费者的在线调查(n = 726)获得的。研究结果研究结果表明,焦虑会影响有害行为的产生,因为焦虑会对强迫性和冲动性购买行为产生积极影响。此外,强迫性购买和冲动性购买会对消费者的情绪产生更高水平的调节。因此,它为市场营销经理和专业人士提供了心理和健康消费过程方面的有用信息。本研究擬評定焦慮對消費者購買流程 (強迫性購物和衝動購物) 和情緒調節所產生的影響、研究人員透過超級市場消費者的在線調查 (n = 726) 取得數據,繼而以結構方程 (PLS-SEM) 處理數據。研究結果研究結果顯示,焦慮會導致有害行為的產生,這是因為焦慮對強迫性購物和衝動購物均產生積極的影響;而且,強迫性購物和衝動購物會產生較高水平的消費者情緒調節。研究的原創性本研究的貢獻在於把焦慮視為減少有害行為的優先元素而予以管理; 因此,本研究為市場經理以及於心理上的和健康的消費者進程的專業人員提供了有用的資料。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.90
自引率
0.00%
发文量
21
审稿时长
24 weeks
期刊介绍: European Journal of Management and Business Economics is interested in the publication and diffusion of articles of rigorous theoretical, methodological or empirical research associated with the areas of business economics, including strategy, finance, management, marketing, organisation, human resources, operations, and corporate governance, and tourism. The journal aims to attract original knowledge based on academic rigour and of relevance for academics, researchers, professionals, and/or public decision-makers.
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