Understanding veterinary prices: facts or feelings?

IF 0.3 4区农林科学 Q4 VETERINARY SCIENCES

in Practice Pub Date : 2024-05-03 DOI:10.1002/inpr.431

Rebecca Maher

引用次数: 0

Abstract

Veterinary fees can be a source of great pain, not just for clients, but also for the clinic teams that are communicating them. It's a common misconception that fees need to be lowered if we wish to make them feel more comfortable to clients, or to make their communication easier for teams; however, because the human mind perceives price in a very subjective way, there is a lot that can be done to help teams communicate them more confidently and to make them feel more comfortable to clients. An understanding of a few behavioural science principles can give veterinary teams the tools that they need to achieve this.

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了解兽药价格：事实还是感觉？

兽医收费不仅会让客户感到痛苦，也会让负责沟通的诊所团队感到痛苦。一个常见的误解是，如果我们想让客户感觉更舒服，或让团队更容易沟通，就必须降低收费；然而，由于人类大脑对价格的感知非常主观，我们可以做很多事情来帮助团队更自信地沟通收费，让客户感觉更舒服。了解一些行为科学原理可以为兽医团队提供实现这一目标所需的工具。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

in Practice 农林科学-兽医学

CiteScore

0.80

自引率

0.00%

发文量

111

审稿时长

18-36 weeks

期刊介绍： In Practice is published 10 times a year and provides continuing educational material for veterinary practitioners. It includes clinical articles, written by experts in their field and covering all species, providing a regular update on clinical developments, and articles on veterinary practice management. All articles are peer-reviewed. First published in 1979, it now provides an extensive archive of clinical review articles. In Practice is produced in conjunction with Vet Record, the official journal of the British Veterinary Association (BVA). It is published on behalf of the BVA by BMJ Group.