Mark Twain’s Earworm

IF 0.9 0 HUMANITIES, MULTIDISCIPLINARY

Studies in American Humor Pub Date : 2024-04-01 DOI:10.5325/studamerhumor.10.1.0054

Gary Scharnhorst

引用次数: 0

Abstract

Mark Twain’s obsession with and popularization of Isaac Bromley’s original horsecar jingle not only inspired an entire school of horsecar poems but also parodies of them that satirized political campaigns, public corruption, organized labor, vices such as gambling and alcoholism, the work of newspaper editors as well as admonitions to respect the law. During the Great War, parodies of the jingle commended the women knitting brigades on the home front. The parodies also led to the introduction of jingles in advertising. The original rhyme has survived in the public imagination for generations.

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马克-吐温的耳虫

马克-吐温（Mark Twain）对艾萨克-布罗姆利（Isaac Bromley）原创的马车广告语的痴迷和推广，不仅激发了整个马车诗歌流派的灵感，还激发了对这些广告语的模仿，这些模仿讽刺了政治竞选、公共腐败、有组织的劳工、赌博和酗酒等恶习、报纸编辑的工作以及尊重法律的告诫。在大战期间，广告语的模仿作品赞扬了后方的妇女编织队。这些模仿还导致广告中也出现了顺口溜。最初的童谣在公众的想象中流传了几代人。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Studies in American Humor HUMANITIES, MULTIDISCIPLINARY-

CiteScore

1.40

自引率

90.00%

发文量

期刊介绍： Welcome to the home of Studies in American Humor, the journal of the American Humor Studies Association. Founded by the American Humor Studies Association in 1974 and published continuously since 1982, StAH specializes in humanistic research on humor in America (loosely defined) because the universal human capacity for humor is always expressed within the specific contexts of time, place, and audience that research methods in the humanities strive to address. Such methods now extend well beyond the literary and film analyses that once formed the core of American humor scholarship to a wide range of critical, biographical, historical, theoretical, archival, ethnographic, and digital studies of humor in performance and public life as well as in print and other media. StAH’s expanded editorial board of specialists marks that growth. On behalf of the editorial board, I invite scholars across the humanities to submit their best work on topics in American humor and join us in advancing knowledge in the field.