IMAC (Mato Grosso Meat Institute): sustainable development and promotion of beef chain in Brazil

IF 1.5 4区经济学 Q3 AGRICULTURAL ECONOMICS & POLICY

International Food and Agribusiness Management Review Pub Date : 2024-04-01 DOI:10.22434/ifamr2023.0030

Flavio Runkhe Valerio, Marcos Fava Neves, Vinicius Cambaúva, Letícia Franco Martinez

引用次数: 0

Abstract

Founded in 2016, the Mato Grosso Meat Institute is an autonomous social service formed by representatives of the farm production sector, of the industry, of society and of the state government to promote the meat produced in the state of Mato Grosso, one of the most important states for Brazilian agriculture and livestock production. Despite several promising projects in the pipeline on the topics of information sharing, sustainable insertion of smallholders and other, IMAC still has not reached a protagonist role in Mato Grosso beef chain. With several changes and trends emerging in consumer food behavior, its president (Caio Penido), is still looking for the best strategies to improve Mato Grosso’s competitive advantage and align all the agents involved to fulfill IMAC’s “vision for the chain”. The Teaching Note to this Case Study is available on request via e-mail to ifamr@ifama.org

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马托格罗索肉类研究所（IMAC）：巴西牛肉链的可持续发展与推广

马托格罗索州肉类协会成立于 2016 年，是一个由农业生产部门、行业、社会和州政府代表组成的自治社会服务机构，旨在推广巴西农业和畜牧业生产最重要的州之一--马托格罗索州生产的肉类。尽管在信息共享、小农户可持续融入等方面有几个前景看好的项目正在筹备中，但 IMAC 仍未在马托格罗索州牛肉产业链中发挥主导作用。随着消费者食品行为的一些变化和趋势的出现，其总裁（Caio Penido）仍在寻找最佳战略，以提高马托格罗索州的竞争优势，并调整所有相关代理，以实现 IMAC 的 "产业链愿景"。本案例研究的教学说明可通过电子邮件索取：ifamr@ifama.org。

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来源期刊

International Food and Agribusiness Management Review AGRICULTURAL ECONOMICS & POLICY-

CiteScore

2.90

自引率

0.00%

发文量

审稿时长

>12 weeks

期刊介绍： The IFAMR is an internationally recognized catalyst for discussion and inquiry on issues related to the global food and agribusiness system. The journal provides an intellectual meeting place for industry executives, managers, scholars and practitioners interested in the effective management of agribusiness firms and organizations. IFAMR publishes high quality, peer reviewed, scholarly articles on topics related to the practice of management in the food and agribusiness industry. The Journal provides managers, researchers and teachers a forum where they can publish and acquire research results, new ideas, applications of new knowledge, and discussions of issues important to the worldwide food and agribusiness system. The Review is published electronically on this website. The core values of the Review are as follows: excellent academic contributions; fast, thorough, and detailed peer reviews; building human capital through the development of good writing skills in scholars and students; broad international representation among authors, editors, and reviewers; a showcase for IFAMA’s unique industry-scholar relationship, and a facilitator of international debate, networking, and research in agribusiness. The Review welcomes scholarly articles on business, public policy, law and education pertaining to the global food system. Articles may be applied or theoretical, but must relevant to managers or management scholars studies, industry interviews, and book reviews are also welcome.