Examining the Beachside Oasis: A Competitive Analysis and Market Share Case Study

Abstract

The Beachside Oasis has a mix of positives and challenges in critical operational areas for investigation and examination. This case study, based on typical asset management, provides an opportunity to examine key financial indicators, competitive analysis, and operating market segments with comparative resources including comparable geographic market information, HOST report by STR, and created property income statement. Students are required to conduct a comprehensive analysis and provide detailed recommendations to the hotel’s ownership, which will include the creation of plans to simulate future business growth.