Tourist revisit intention: A focus on perceived service quality, place attachment, and tourist intimacy

Abstract

The purpose of this paper was to investigate the role of perceived service quality and place attachment in developing place intimacy and revisit intention among foreign tourists visiting Pakistan, by adopting the stimulus–organism–response model. A survey-based, cross-sectional research design was used to collect data from 329 foreign tourists visiting Pakistan. The data were analyzed using SmartPLS. Results supported the conceptualized model and showed there were significant relationships among perceived service quality, place attachment, and tourist revisit intention. Further, there was a significant mediating effect of tourist intimacy in the relationships between service quality and tourist revisit intention, and between place attachment and tourist revisit intention. The findings have vital implications for the tourism industry and for regulatory agencies seeking to boost tourism.