Can the consumer perception of corporate social responsibility be saved? An examination into the effects of corporate greenwashing on the consumer and financial market

Q1 Social Sciences
F. Teichmann, Chiara Wittmann, Sonia R. Boticiu, Bruno Sergio S Sergi
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Abstract

Purpose The purpose of this paper is to examine the influence that the occurrence of greenwashing has on the consumer perception of corporate social responsibility (CSR). Design/methodology/approach This paper observed the market indication that a consistent undermining of authentic commitment to CSR taints consumer perception. Investigating how the motivations behind greenwashing contribute to the presentation of CSR was the first means of examining the market forces. Consumer orientation was used as a guiding principle to consider the short- and long-term perspective of a greenwasher. Findings Individual instances of greenwashing contribute to a collective deterioration of marketplace trust in the promises of CSR. The negative influence on CSR is not isolated to the greenwashing perpetrator but casts a wider effect. The consequences of greenwashing are not isolated but widely dispersed. Originality/value Whilst much of the literature focuses on the stigmatisation of individual firms, it is crucial to note how marketplace trust is eroded. In addition, the perception of CSR-related regulations is for example influenced but rarely recognised as a consequence of greenwashing behaviour.
消费者对企业社会责任的看法可以挽回吗?研究企业 "洗绿 "对消费者和金融市场的影响
本文旨在研究 "洗绿 "行为的发生对消费者对企业社会责任(CSR)认知的影响。调查 "洗绿 "背后的动机如何促进企业社会责任的呈现,是研究市场力量的第一种手段。研究结果个别的 "洗绿 "事件导致市场对企业社会责任承诺的信任度集体下降。对企业社会责任的负面影响并不局限于 "洗绿 "行为人,而是产生了更广泛的影响。原创性/价值虽然许多文献都关注个别企业的污名化问题,但注意到市场信任是如何受到侵蚀的也至关重要。此外,对企业社会责任相关法规的看法也会受到影响,但很少有人认识到这是 "洗绿 "行为的后果。
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来源期刊
Journal of Financial Crime
Journal of Financial Crime Social Sciences-Law
CiteScore
3.10
自引率
0.00%
发文量
71
期刊介绍: The Journal of Financial Crime, the leading journal in this field, publishes authoritative, practical and detailed insight in the most serious and topical issues relating to the control and prevention of financial crime and related abuse. The journal''s articles are authored by some of the leading international scholars and practitioners in the fields of law, criminology, economics, criminal justice and compliance. Consequently, articles are perceptive, evidence based and have policy impact. The journal covers a wide range of current topics including, but not limited to: • Tracing through the civil law of the proceeds of fraud • Cyber-crime: prevention and detection • Intelligence led investigations • Whistleblowing and the payment of rewards for information • Identity fraud • Insider dealing prosecutions • Specialised anti-corruption investigations • Underground banking systems • Asset tracing and forfeiture • Securities regulation and enforcement • Tax regimes and tax avoidance • Deferred prosecution agreements • Personal liability of compliance managers and professional advisers
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