Spatial differentiation in food service pricing: an explorative study with web-scraped data

IF 1.5 4区 经济学 Q3 AGRICULTURAL ECONOMICS & POLICY
Yong Jee Kim, Jinho Jung, Kihwan Yu, Sanghyo Kim, N. O. Olynk Widmar
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引用次数: 0

Abstract

Food delivery applications have grown rapidly in recent years, fueled by increasing consumer demand for convenience and prepared foods. Previous studies on what factors encourage consumers to use delivery platforms rely largely on survey data, likely due to the lack of availability of restaurant or industry level data. Utilizing web-scraping techniques to collect restaurant level data from one of the biggest delivery applications in South Korea, Yogiyo, this study conducts an analysis on spatial market structure of the restaurant business. Through restaurant level data, market expansion, changes in the number of restaurants to order from, and changes in prices across regions with delivery application are considered. Analysis suggests that the average number of orderable restaurants increased from a nearby 2.3 restaurants to distant 13.5 restaurants with customers willingly paying for delivery fees according to distance via the delivery application. As the restaurant delivery market becomes spatially more competitive with an additional 13.5 restaurants, it is found that aggregate prices totaled with food prices and delivery fees from two restaurants in different locations converge to serve the customers between the two restaurants. In addition, the increased degree of competition due to increased number of restaurants leads the aggregate prices to decrease by between 5.13 and 7.56%, depending on regional characteristics.
餐饮定价的空间差异:利用网络抓取数据的探索性研究
近年来,由于消费者对方便食品和熟食的需求日益增长,食品配送应用迅速发展。以往关于鼓励消费者使用外卖平台的因素的研究主要依赖于调查数据,这很可能是由于缺乏餐厅或行业层面的数据。本研究利用网络抓取技术,从韩国最大的外卖应用之一 Yogiyo 收集餐厅层面的数据,对餐厅业务的空间市场结构进行分析。通过餐厅层面的数据,研究考虑了有外卖应用的地区之间的市场扩张、可订餐餐厅数量的变化以及价格的变化。分析表明,可订餐餐厅的平均数量从附近的 2.3 家增加到远处的 13.5 家,顾客愿意通过外卖应用程序根据距离支付外卖费用。随着餐厅外卖市场在空间上的竞争加剧,餐厅数量增加了 13.5 家,结果发现,不同地点的两家餐厅的食品价格和外卖费用的总价格趋于一致,以服务两家餐厅之间的顾客。此外,由于餐厅数量增加,竞争程度提高,导致总价格下降 5.13% 至 7.56%,具体降幅取决于地区特征。
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来源期刊
CiteScore
2.90
自引率
0.00%
发文量
0
审稿时长
>12 weeks
期刊介绍: The IFAMR is an internationally recognized catalyst for discussion and inquiry on issues related to the global food and agribusiness system. The journal provides an intellectual meeting place for industry executives, managers, scholars and practitioners interested in the effective management of agribusiness firms and organizations. IFAMR publishes high quality, peer reviewed, scholarly articles on topics related to the practice of management in the food and agribusiness industry. The Journal provides managers, researchers and teachers a forum where they can publish and acquire research results, new ideas, applications of new knowledge, and discussions of issues important to the worldwide food and agribusiness system. The Review is published electronically on this website. The core values of the Review are as follows: excellent academic contributions; fast, thorough, and detailed peer reviews; building human capital through the development of good writing skills in scholars and students; broad international representation among authors, editors, and reviewers; a showcase for IFAMA’s unique industry-scholar relationship, and a facilitator of international debate, networking, and research in agribusiness. The Review welcomes scholarly articles on business, public policy, law and education pertaining to the global food system. Articles may be applied or theoretical, but must relevant to managers or management scholars studies, industry interviews, and book reviews are also welcome.
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