Analyzing E-Commerce Market Data Using Deep Learning Techniques to Predict Industry Trends

Abstract

Faced with challenges in sales predicting research, this article combines the capabilities of deep learning algorithms in handling complex tasks and unstructured data. Through analyzing consumer behavior, it selects factors influencing sales, including images, prices and discounts, and historical sales, as input variables for the model. Three different types of neural network models-fully connected neural networks, convolutional neural networks, and recurrent neural networks-are employed to process structured data, image data, and sales sequence data, respectively. This forms a deep neural network for feature representation. Subsequently, based on the outputs of these three types of deep neural networks, a fully connected neural network is employed to train the sales prediction model. Ultimately, experimental results demonstrate that the proposed sales prediction method outperforms exponential regression and shallow neural networks in terms of accuracy.