Assortment policy of three retail chain stores in the “Russian Wines” subcategory

Abstract

The purpose of this article is to analyze the indicators of the trade assortment in the subcategory “Russian wines”, identify the main directions of the assortment policy, and develop recommendations for its improvement. The article presents the results of an examination of the assortment of Russian wines in stores of three retail chains, and the calculation and analysis of the following assortment indicators: real and basic completeness, depth, and their coeffi cients, as well as actual stability, novelty, and their coeffi cients. In addition, the coeffi cients of rationality of the assortment of Russian wines and the structure of the type assortment have been calculated. Diff erences in these indicators in different stores have been established. It has been revealed that in the structure of the type assortment, in terms of the number of items, red and white dry wines predominate. The main directions of the assortment policy of each examined store have been determined. The feasibility of correcting the assortment policy of these stores and including in it the direction of improvement through stabilization and renewal, including by expanding the range of fortifi ed wines, has been established.