Antecedents of Behavioral Intention to Adopt Sharia Digital Services in ZISWAF Distribution

IF 1 Q3 ECONOMICS

Etikonomi Pub Date : 2024-04-11 DOI:10.15408/etk.v23i1.33892

Hariyanto Hariyanto, R. Ratnasari, Sulistya Rusgianto, A. A. Pitchay

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引用次数: 0

Abstract

Research Originality: Indonesia, the fourth-most populous country after India, China, and the USA, has the largest Muslim population in the world, with a population of 231 million Muslims, or almost 13% worldwide. The number of millennial Muslim generations is around 59.415 million, or 85 percent of the total number of millennials, making it a potential market. This paper contributes to the existing behavioral intention literature by focusing on the integration of Acceptance and Use of Technology 2 (UTAUT2), Diffusion of Innovation (DOI) theory, and Perceived Security (PS) theory towards sharia digital services.Research Objectives: This research examines the antecedents of behavioral intention to adopt sharia digital services in ZISWAF distribution among the millennial Muslim generation in Indonesia.Research Methods: This study used a quantitative approach with the Structural Equation Modeling (SEM) analysis method and involved 350 respondents in Indonesia. By adopting the theories of Theory of Acceptance and Use of Technology 2 (UTAUT2), Diffusion of Innovation (DOI) theory, and Perceived Security (PS).Empirical Results: The study results show that performance expectancy, habit, price value, and compatibility have a positive and significant effect on behavioral intention to adopt sharia digital services in ZISWAF distribution. Furthermore, the price value variable is the strongest predictor of behavioral intention to adopt sharia digital services in ZISWAF distribution.Implications: This research has important meaning for the Indonesian government, ZISWAF institutions, and application providers because it provides valuable insight into considering accelerating ZISWAF distribution among the millennial Muslim generation.JEL Classification: Z12, L31How to Cite:Hariyanto., Ratnasari, R. T., Rusgianto, S., & Pitchay, A. A. (2024). Antecedents of Behavioral Intention to Adopt Sharia Digital Services in ZISWAF Distribution. Etikonomi, 23(1), 109 – 128. https://doi.org/10.15408/etk.v23i1.33892.

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在 ZISWAF 分销中采用伊斯兰教数字服务的行为意向的前因

研究独创性：印度尼西亚是仅次于印度、中国和美国的第四大人口大国，也是世界上穆斯林人口最多的国家，拥有 2.31 亿穆斯林人口，占全球穆斯林人口的近 13%。千禧一代穆斯林人数约为 5941.5 万，占千禧一代总人数的 85%，是一个潜在的市场。本文重点研究了接受和使用技术 2（UTAUT2）、创新扩散（DOI）理论和感知安全（PS）理论对伊斯兰教法数字服务的整合，为现有的行为意向文献做出了贡献：本研究探讨了印尼千禧穆斯林一代在 ZISWAF 分发中采用伊斯兰教法数字服务的行为意向的前因：本研究采用结构方程模型（SEM）分析方法进行定量分析，涉及印度尼西亚的 350 名受访者。研究采用了技术接受和使用理论 2（UTAUT2）、创新扩散理论（DOI）和感知安全理论（PS）：研究结果表明，性能预期、习惯、价格价值和兼容性对在 ZISWAF 分销中采用伊斯兰教数字服务的行为意向有积极和显著的影响。此外，价格价值变量是 ZISWAF 分销中采用伊斯兰教数字服务的行为意向的最强预测因子：这项研究对印尼政府、ZISWAF 机构和应用程序提供商具有重要意义，因为它为考虑加快 ZISWAF 在千禧穆斯林一代中的传播提供了有价值的见解：Z12，L31如何引用：Hariyanto.、Ratnasari、R. T.、Rusgianto、S. 和 Pitchay、A. A. (2024)。在 ZISWAF 分销中采用伊斯兰教数字服务的行为意向的前因。Etikonomi, 23(1), 109 - 128. https://doi.org/10.15408/etk.v23i1.33892.

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来源期刊

Etikonomi ECONOMICS-

自引率

12.50%

发文量

审稿时长

12 weeks