Conceptualization of system management of e-commerce enterprises

O. Tsilvik
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Abstract

The modern information stage of business development is characterized by digitalization of all processes, primarily commodity and money exchange. This reinforces the trend of dynamic growth in the number of electronic commerce (EC) enterprises, which is naturally accom­panied by an increase in the volume of turnover, intensifying market competition between manu­facturers, sup­pliers and sellers, expansion and improvement of product offers, implement­tation of artificial intelligence technologies in these processes. There is an objective need for a flexible and adaptive response of the corporate management of EC enterprises to permanent market changes in order to strengthen their own competitive advantages, as well as to develop a theoretical model of effective system manage­ment of an enterprise operating in such conditions. Such a model should be based on fundamentally new approaches to the system management of EC enterprises. Ukraine’s par­tici­pation in the formation of the global information society requires the development of the domestic EC segment, which involves the improvement of business processes in produc­tion and trade, the expansion of sales channels, the transformation of the labor market and the human capital mana­gement system. Such a necessity is intensified against the background of Russia’s war against Ukraine. Despite the economic crisis caused by the war, the improve­ment of management approaches by EC enterprises should increase the efficiency of their business processes and lead to an increase in the competitiveness of the domestic economy. The aim of the article is to develop the conceptual foundations of system management of e-commerce enterprises. Based on the methods of scientific analysis and synthesis, the essence of e-commerce, e-commerce enterprise is determined and the classic McKensey 7S mo­del is developed in the case of system manage­ment of an e-commerce enterprise. Internal and external determinants of system management of EC enterprises are highlighted. The develop­ment of the classic McKensey 7S model and the analysis of the system management determinants of EC enterprises made it possible to concept­tualize it and reveal the need for a scientific rethinking of management approa­ches at the level of domestic enterprises. This will contri­bute to the leveling of barriers to the effective introduction of new management approaches into management practice.
电子商务企业系统管理的概念化
现代商业发展的信息阶段的特点是所有过程的数字化,主要是商品和货币交换。这加强了电子商务(EC)企业数量的动态增长趋势,自然伴随着营业额的增加,制造商、供应商和销售商之间市场竞争的加剧,产品供应的扩大和改进,人工智能技术在这些过程中的应用。为了加强自身的竞争优势,欧共体企业的企业管理部门客观上需要对长期的市场变化做出灵活和适应性的反应,同时也需要为在这种条件下运营的企业制定一个有效的系统管理理论模型。这种模式应以欧共体企业系统管理的全新方法为基础。乌克兰要参与全球信息社会的形成,就必须发展国内的欧洲经济部门,其中包括改进生产和贸易的业务流程、扩大销售渠道、改造劳动力市场和人力资本管理系统。在俄罗斯对乌克兰发动战争的背景下,这种必要性更加突出。尽管战争造成了经济危机,但欧共体企业对管理方法的改进应能提高其业务流程的效率并增强国内经济的竞争力。本文旨在发展电子商务企业系统管理的概念基础。基于科学分析和综合的方法,确定了电子商务、电子商务企业的本质,并以电子商务企业的系统管理为例,发展了经典的麦肯锡 7S 模型。强调了电子商务企业系统管理的内部和外部决定因素。对经典的麦肯锡 7S 模型的发展和对电子商务企业系统管理决定因素的分析使其概念化成为可能,并揭示了在国内企业层面对管理方法进行科学反思的必要性。这将有助于消除在管理实践中有效引入新管理方法的障碍。
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