{"title":"Get board's help to boost next Giving Tuesday campaign","authors":"","doi":"10.1002/nba.31699","DOIUrl":null,"url":null,"abstract":"If your nonprofit's fundraising haul from Giving Tuesday 2023 was a disappointment, you're not alone. The data indicate that just $3.1 billion was raised during the most recent Giving Tuesday event, logging a very modest increase of 0.6% from 2022. And, roughly 34 million adults in the U.S. participated in Giving Tuesday in some way, a 10% decrease from 2022, mirroring broader trends in the nonprofit sector over the past year showing a slowdown in both cash giving and volunteerism rates.","PeriodicalId":222108,"journal":{"name":"Nonprofit Business Advisor","volume":"20 2","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Nonprofit Business Advisor","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/nba.31699","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
If your nonprofit's fundraising haul from Giving Tuesday 2023 was a disappointment, you're not alone. The data indicate that just $3.1 billion was raised during the most recent Giving Tuesday event, logging a very modest increase of 0.6% from 2022. And, roughly 34 million adults in the U.S. participated in Giving Tuesday in some way, a 10% decrease from 2022, mirroring broader trends in the nonprofit sector over the past year showing a slowdown in both cash giving and volunteerism rates.