Google Trends of political parties in Europe: a fractal exploration

Q1 Social Sciences

Central European Journal of Public Policy Pub Date : 2024-04-14 DOI:10.2478/cejpp-2024-0002

Josué Gutiérrez-Barroso, A. Báez-García, Francisco Flores-Muñoz, Luis Javier Ruiz Medina, Juan Vianney Trujillo González, Ana Goretty Padrón-Armas

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引用次数: 0

Abstract

Google Trends, despite its controversial nature for some authors, can be considered an illustrative tool in exploring the political inclinations of a given audience. In the current European Union context, understanding the views and opinions of the public is of paramount importance. Through the analysis of search trends, Google Trends can provide valuable insights into the popularity of political parties in the context of the European Union along with other jurisdictions and how these trends change over time. Furthermore, by incorporating fractal dimensions and ARFIMA (Autoregressive Fractionally Integrated Moving Average) analysis into the data obtained, it is possible to reveal previously non-evident relationships, thereby providing a more comprehensive understanding of the audience‘s political leanings and their interest in specific political parties. The aim of this exploratory study is to assess the potential of ARFIMA, applied to Google Trends data, in characterizing political parties. Preliminary results indicate that this apparatus can be useful for that purpose.

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欧洲政党的谷歌趋势：分形探索

尽管谷歌趋势对一些作者来说具有争议性，但它可以被视为探索特定受众政治倾向的说明性工具。在当前的欧盟背景下，了解公众的观点和意见至关重要。通过对搜索趋势的分析，谷歌趋势可以提供有价值的见解，帮助人们了解政党在欧盟和其他司法管辖区的受欢迎程度，以及这些趋势是如何随时间推移而变化的。此外，通过将分形维度和 ARFIMA（自回归分形积分移动平均）分析纳入所获得的数据，有可能揭示以前不明显的关系，从而更全面地了解受众的政治倾向及其对特定政党的兴趣。本探索性研究旨在评估 ARFIMA 在谷歌趋势数据中的应用潜力，以确定政党的特征。初步结果表明，该工具可用于此目的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Central European Journal of Public Policy Social Sciences-Law

CiteScore

1.50

自引率

0.00%

发文量

审稿时长

37 weeks

期刊介绍： The Central European Journal of Public Policy (CEJPP) is an open-access, multidisciplinary, peer-reviewed journal with primary focus upon analytical, theoretical and methodological articles in the field of public policy. The journal does not have article processing charges (APCs) nor article submission charges. The aim of the CEJPP is to provide academic scholars and professionals in different policy fields with the latest theoretical and methodological advancements in public policy supported by sound empirical research. The CEJPP addresses all topics of public policy including social services and healthcare, environmental protection, education, labour market, immigration, security, public financing and budgeting, administrative reform, performance measurements, governance and others. It attempts to find a balance between description, explanation and evaluation of public policies and encourages a wide range of social science approaches, both qualitative and quantitative. Although the journal focuses primarily upon Central Europe, relevant contributions from other geographical areas are also welcomed in order to enhance public policy research in Central Europe.