Location-based advertising: a systematic review, integrative framework, and future research Agenda

IF 1.2 Q4 TELECOMMUNICATIONS

Journal of Location Based Services Pub Date : 2024-04-16 DOI:10.1080/17489725.2024.2341632

Radhika Aggarwal, Sanjiv Mittal, Sanjay Dhingra

引用次数: 0

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基于位置的广告：系统回顾、综合框架和未来研究议程

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来源期刊

Journal of Location Based Services TELECOMMUNICATIONS-

CiteScore

3.70

自引率

8.70%

发文量

期刊介绍： The aim of this interdisciplinary and international journal is to provide a forum for the exchange of original ideas, techniques, designs and experiences in the rapidly growing field of location based services on networked mobile devices. It is intended to interest those who design, implement and deliver location based services in a wide range of contexts. Published research will span the field from location based computing and next-generation interfaces through telecom location architectures to business models and the social implications of this technology. The diversity of content echoes the extended nature of the chain of players required to make location based services a reality.