Digital transformation to enhance Indonesian SME performance: Exploring the impact of market competition and digital strategy

Q1 Social Sciences

Problems and perspectives in management Pub Date : 2024-04-22 DOI:10.21511/ppm.22(2).2024.09

D. Prihandono, Angga Pandu Wijaya, B. Wiratama, Widya Prananta, Syam Widia

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引用次数: 0

Abstract

In the current era, the challenges faced by SMEs in Indonesia are becoming increasingly complex. Previously, the primary challenge for SMEs has been to enhance performance. However, with the emergence of information technology, SMEs are now required to compete fiercely. SMEs in Indonesia are still in the process of digital transformation to improve their business strategies, thus limiting research focused on digital transformation in SMEs. Research also considers market complexity and digital strategy as crucial factors for SMEs. The aim of this study is to analyze the role of digital transformation in influencing SME performance. The research approach is quantitative, involving 171 SMEs owners as respondents. The instrument utilized is a Likert scale questionnaire, focusing on the majority of SMEs in Indonesia, particularly those in Java, the most populous island and business center of the country. This includes SMEs operating within various sectors, such as culinary, fashion, retail, and creative industries. The results indicate that digital strategy and market complexity influence digital transformation and SMEs performance. The research findings suggest that digital transformation mediates the influence of digital strategy and market complexity on SME performance. The novelty of this study lies in its focus on the current SMEs digitalization strategy area. This study indicates that digital transformation is an essential aspect affecting current SME performance. The results suggest that SMEs require focused strategies to strengthen resources and gain competitive advantage in complex markets.

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通过数字化转型提升印尼中小企业绩效：探索市场竞争和数字化战略的影响

当今时代，印度尼西亚中小企业面临的挑战日益复杂。以前，中小企业面临的主要挑战是提高业绩。然而，随着信息技术的兴起，中小企业现在需要进行激烈的竞争。印尼的中小企业仍处于数字化转型的过程中，以改善其业务战略，因此限制了以中小企业数字化转型为重点的研究。研究还将市场复杂性和数字化战略视为中小企业的关键因素。本研究旨在分析数字化转型对中小企业绩效的影响作用。本研究采用定量研究方法，以 171 家中小企业主为调查对象。采用的工具是李克特量表问卷，主要针对印尼的大多数中小企业，尤其是爪哇岛上的中小企业，爪哇岛是印尼人口最多的岛屿，也是印尼的商业中心。调查对象包括烹饪、时尚、零售和创意产业等不同行业的中小企业。研究结果表明，数字化战略和市场复杂性会影响数字化转型和中小企业绩效。研究结果表明，数字化转型对数字化战略和市场复杂性对中小企业绩效的影响具有中介作用。本研究的新颖之处在于它关注当前中小企业数字化战略领域。研究表明，数字化转型是影响当前中小企业绩效的一个重要方面。研究结果表明，中小企业需要有针对性的战略来加强资源，在复杂的市场中获得竞争优势。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Problems and perspectives in management Social Sciences-Law

CiteScore

2.90

自引率

0.00%

发文量

152

审稿时长

11 weeks

期刊介绍： The purpose of the journal is coverage of different aspects of management and governance, such as international organizations and communities’ management, state and regional governance, company’s management, etc. The key aspects of planning, organization, motivation and control in various areas and in different countries are subject of the journal''s scope. The journal publishes articles, which are focused on existing and new methods, techniques and approaches in the field of management. It publishes contemporary and innovative researches, including theoretical and empirical research papers.