Business strategy of for-profit-oriented sports enterprises in Hungary

Q2 Engineering

International Review of Applied Sciences and Engineering Pub Date : 2024-04-22 DOI:10.1556/1848.2024.00821

Éva Bácsné Bába, György Norbert Szabados, Sz. G. Orbán, Z. Bács, R. Balogh, Sándor Kovács

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引用次数: 0

Abstract

Many sports organisations operate as non-profits, but the emphasis and role of for-profits in this sector cannot be avoided. Today, sports activities are connected to the business sector and generate profit, hence, sports sector is a decisive part of the economy. Sport profile companies differ in their organisational strategy formulation approach. The main focus was to learn more about their strategy approach and market behaviour. 350 sports business organisations were involved in a survey of 3,248 companies, and the Chi-square test, variance analysis, and principal component analysis were applied to the sample. Results showed that 75.7% of the responding sports companies had no written strategic plan. The availability of written strategies seemed to depend on the organisation's scale. The market-following behaviour was confirmed in the case of smaller sports enterprises. Fitness service providers appeared to follow a market-leading behaviour. Growth, investment, and development naturally emerged as essential factors for companies with higher sales revenue and operating sports facilities, and they were relatively less important in sports goods production and trade. Most of the results showed that in the sports business sector, large-scale organisations focus on strategic-related issues more than other players in the industry.

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匈牙利以营利为目的的体育企业的经营战略

许多体育组织以非营利组织的形式运作，但营利组织在这一领域的重要性和作用不容忽视。如今，体育活动与商业部门息息相关，并产生利润，因此，体育部门是经济的决定性组成部分。体育简介公司的组织战略制定方法各不相同。研究的重点是进一步了解他们的战略方法和市场行为。350 家体育企业组织参与了对 3 248 家公司的调查，并对样本进行了卡方检验、方差分析和主成分分析。结果显示，75.7%的受访体育公司没有书面战略计划。是否有书面战略似乎取决于组织的规模。小型体育企业的市场追随行为得到了证实。健身服务提供商似乎采取了市场领导行为。对于销售收入较高和经营体育设施的公司来说，增长、投资和发展自然成为必不可少的因素，而对于体育用品生产和贸易来说，这些因素的重要性相对较低。大多数研究结果表明，在体育商业领域，大型组织比行业内的其他参与者更注重与战略相关的问题。

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来源期刊

International Review of Applied Sciences and Engineering Materials Science-Materials Science (miscellaneous)

CiteScore

2.30

自引率

0.00%

发文量

审稿时长

46 weeks

期刊介绍： International Review of Applied Sciences and Engineering is a peer reviewed journal. It offers a comprehensive range of articles on all aspects of engineering and applied sciences. It provides an international and interdisciplinary platform for the exchange of ideas between engineers, researchers and scholars within the academy and industry. It covers a wide range of application areas including architecture, building services and energetics, civil engineering, electrical engineering and mechatronics, environmental engineering, mechanical engineering, material sciences, applied informatics and management sciences. The aim of the Journal is to provide a location for reporting original research results having international focus with multidisciplinary content. The published papers provide solely new basic information for designers, scholars and developers working in the mentioned fields. The papers reflect the broad categories of interest in: optimisation, simulation, modelling, control techniques, monitoring, and development of new analysis methods, equipment and system conception.